The complete range

All Kits

Hand embroidery kits across seven collections, developed by the atelier and packed here in İzmir. Every kit contains a printed self-adhesive, water-soluble Stick & Stitch pattern sheet — separate from the fabric — with fabric in the color you choose, threads, a real wooden hoop, a needle and a guide written for that design.
Nuthatch and red poppies hand embroidery design in a wooden hoop

This collection is being photographed

The designs are finished — their photographs are not. This collection opens as soon as they are ready.

Discover the Mail Club
A new design, free

Start with a free pattern

Not a discount code — a real la Joie design, printable at home. Use thread you already have. If you like how we write instructions, the kits are here when you want one.

Unsubscribe in a click.