Where to begin
Beginner Stitch Samplers
If you have never held a hoop, start here. Each sampler teaches a handful of stitches in one small piece — and the finished sampler is a real thing worth keeping, not a practice rag.
This collection is being photographed
The designs are finished — their photographs are not. This collection opens as soon as they are ready.
Discover the Mail Club
A new design, free
Start with a free pattern
Not a discount code — a real la Joie design, printable at home. Use thread you already have. If you like how we write instructions, the kits are here when you want one.
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