Digital Mail Club

The Digital
Mail Club

The same Edition. Printed at home, today.

A complete pattern package each month — sized, reversed, color-guided and ready to print. You supply the fabric and threads.

Files onlyNo physical delivery is included. Everything arrives by email.
Haunted bookshelf hand embroidery design with ghosts, candles and books worked on black fabric in a wooden hoop
What each Edition includes

A complete pattern package

The exclusive monthly pattern

One new la Joie design each month, released to members only.

Three surprise mini designs

Three extra mini designs arrive with every Edition, as files alongside the month's main pattern. These stay a surprise.

Six pattern sizes

Scaled and ready to print at whichever size suits your hoop.

3 inch · 7.6 cm4 inch · 10.1 cm5 inch · 12.7 cm6 inch · 15.2 cm7 inch · 17.7 cm8 inch · 20.3 cm

Six reverse pattern sizes

Reverse images of the pattern in all six sizes, for transfer methods that need them.

Reference photo

A photograph of the finished embroidery project, for reference as you stitch.

DMC color guide

The thread shades used, so you can match them from your own collection or order them.

Stitching guide

Which stitch goes where, written for this design rather than for embroidery in general.

Step-by-step video tutorial

A guided tutorial accompanies each monthly project. The link comes with your Edition.

The Mail Club archive

Access to the archived Mail Club pattern library while your membership is active.

Choose your membership

One Edition a month either way. The difference is how you pay.

How this membership works

    The Edition calendar

    September Edition — Haunted Bookshelf

    Your Edition is releasedSeptember 10

    From October, each Edition is released on the 1st. If the 1st falls on a weekend or public holiday, it moves to the next business day.

    You will see the full terms again at checkout.

    How your Edition reaches you

    Delivered by email

    Your Edition arrives by email on the Edition date, with member archive access provided separately. Nothing is shipped.

    Yours to keep and use

    Download the files and stitch the design as many times as you like for your own projects.

    Digital membership questions

    Will my card be charged automatically?+

    No. We never charge your card automatically. Month-to-Month is a single $17 purchase of one Edition — we email you when the next opens and you decide whether to join again. The 3-month, 6-month and annual memberships are one payment and do not renew.

    Does a Digital membership include anything physical?+

    No. A Digital membership is files only. No physical delivery is included.

    Which sizes are included?+

    3 inch (7.6 cm) · 4 inch (10.1 cm) · 5 inch (12.7 cm) · 6 inch (15.2 cm) · 7 inch (17.7 cm) · 8 inch (20.3 cm) — plus reverse images of the pattern in all six sizes.

    Is it the same design as the Physical Club?+

    Yes. Every Edition is one design, worked by Physical and Digital members alike.

    When do I receive each Edition?+

    The September Edition is released on September 10. From October, each Edition is released on the 1st. If the 1st falls on a weekend or public holiday, it moves to the next business day.

    How does the video tutorial work?+

    A step-by-step video tutorial accompanies each monthly project. Members receive the link directly with their Edition, so there is no need to search for it.

    What happens to the archive when my membership ends?+

    Archive access runs while your membership is active. For a prepaid membership that is the length of your term; when the term ends, archive access ends. Files you have already downloaded are yours.